Apartment on Belmont
About the Project: Apartment on Belmont
Apartment on Belmont is a whimsical and heartfelt stationary company specializing in creating art and gifts for the curious.
This shoot was produced to allow fans of the brand to get a glimpse behind the scenes and into the life of the fictional apartment the company was named for. It's a vintage inspired, eclectic, inspiring and welcoming space - much like the brand itself.
I worked closely with Samantha Wagner (the brand manager) and Michael Doyle (the artist) to plan, develop, style and art direct this shoot.
These images are used in the Apartment on Belmont catalog, online shop and across social media channels to build anticipation for the website launch and development of future product lines.