Apartment on Belmont

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Apartment on Belmont



Apartment on Belmont


Art Direction

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Collecting inspiration and props for bringing the creative world of Michael Doyle, the artist behind the Apartment on Belmont, to life in the studio.

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About the Project:

Apartment on Belmont is a whimsical and heartfelt stationary company specializing in creating art and gifts for the curious.

This shoot was produced to allow fans of the brand to get a glimpse behind the scenes and into the life of the fictional apartment the company was named for. It's a vintage inspired, eclectic, inspiring and welcoming space - much like the brand itself.

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1. Use photography to tell the story of Apartment on Belmont.

2. Build scenes that delight customers and give them a glimpse into the magic of the brand.

3. Create on brand product photography to be used for the ecommerce site and across social channels.



I worked closely with Samantha Wagner (the brand manager) and Michael Doyle (the artist) to plan, develop, style and art direct this shoot.

These images are used in the Apartment on Belmont catalog, online shop and across social media channels to build anticipation for the website launch and development of future product lines.


Warm, bright colors inspired by the palettes of the cards were used to add a whimsical feel to product photos.


Multiple lifestyle scenes were built to create the artist character and his living space, which the brand was named for.


A lovingly curated collection of props and art supplies were used to create a story and sense of place.