BUTTER HOME STYLE GUIDE
ABOUT THE PROJECT: BUTTER HOME
Butter Home is a tiny but lovingly-curated shop in Seattle with an emphasis on promoting local makers and high quality hand made products.
Since opening shop, Claire always had a clear vision of the Butter Home mission, but needed help defining the brand, developing a visual identity and finding a way to represent the shop with a digital and social media presence. Our goal was to find a way to tell their unique story, connect with their customers and expand their audience.
The Butter Home visual brand uses clean typography and minimally styled photography to emphasize the high quality of the products they sell, but implements a bright and fun color scheme to highlight the welcoming and inclusive personality of the shop and the people who work there. Like the shop, the brand is curated, simple and clean, but if you look closely you will find little hidden gems tucked inside that help personalize and endear it to the Butter Home customers.