FREELANCE CLIENT: BUILDING A WEB PRESENCE FOR A NEW LOCAL BUSINESS

Coyle's Bakeshop Website

 
 
 

MY ROLE:

Website Design
Art Direction/Photography

THE FRAMEWORK:

4 Month Freelance Project
Client: Rachael Coyle

IN A NUTSHELL:

Art direction of photography and visual design for a new Seattle darling bakeshop's website.

 
 
 
Pastries on Marble.jpg
 
 
 

About the Project

 

Coyle's Bakeshop is a Seattle bakery and coffee shop specializing in handmade pastries, cakes, tarts, savories and sweets.

As the bakeshop has grown from a neighborhood pop up to an elegant brick and mortar, Rachael wanted to create an online presence to reflect the sophistication of the shop and provide her customers with all of the information they need.

 
 
 

Goals

1. Expand the Coyle's Bakeshop brand from a simple logo to include colors, typography, and a visual voice that are as sophisticated as the shop and its offerings.

2. Build a website that provides information about the goings-on of the shop, from the seasonally changing menu to the classes to the afternoon tea events hosted in the space.

3. Create a library of custom photographs for the website to showcase the shop and its offerings.

 
 
 
Coyle's-Bakeshop-Style-Guide.jpg
 
coyles-bakeshop-1.jpg
 
 
 

The Design

The Coyle's Bakeshop website is modern, clean and showcases big, beautiful images of the shop and its offerings. It's dotted with a few bright pops of color, staying in line with the shop's aesthetic.

The photography is elegant but approachable, with minimal styling and simple colors to allow the focus to remain on the pastries and other delicious offerings.

The information is laid out so that everything is available on the home page, or can be navigated to from the top menu. The site can be easily updated with seasonal menu changes.

 
 
 
Coyle's Bakeshop Food Menu Page.gif
 
 
Coyle's-Trio-Pages-3.jpg
 
 
 
The+Shop.jpg