FREELANCE CLIENT: Branding, Photography and Content Creation for a Local Shop
Ongoing freelance work for a local shop.
IN A NUTSHELL:
Updating and refining the visual brand voice of a tiny brick and mortar home goods shop in Melrose Market.
About the Project
Butter Home is a tiny but lovingly-curated shop in Seattle with an emphasis on promoting local makers and high quality hand made products.
I helped define the brand, develop a visual identity and represent the shop with a digital and social media presence. Our goal was to find a way to tell their unique story, connect with their customers and expand their audience.
I wanted to emphasize the high quality of the products Butter Home offers, while still highlighting the welcoming and inclusive personality of the shop and the people who work there.
Clean lines, simple typography and minimally styled photography hint at the high end products, while a bright and rich color scheme brings out the fun and friendly atmosphere of the store.
Like the shop, the brand is curated, simple, and clean - but if you look closely you will find little hidden gems tucked inside that help personalize and endear it to the Butter Home customers.