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Odd Flowers

 
 
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Odd Flowers

 

CLIENT:

Jess Gring

Services:

Branding
Photography

highlight: ✨

Getting all the insider tips about how to build a wild and wonderful bouquet!

 
 
 
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About the Project:

Odd Flowers is a floral design company focused on sourcing U.S. grown and fairly harvested flowers for creating arrangements for weddings, events and local businesses.

I worked with the founder Jess to define and create a brand and visual assets to be used for marketing the business and on the Odd Flowers website. 

 
 
 
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Synopsis

 

GOAL(S):

1. Define and develop a brand for Odd Flowers.

2. Create an aesthetic that reflects the uniqueness and passion of the business and what it offers.

3. Design a logo, brand collateral and photography to be used in marketing and outreach for Odd Flowers.

SOLUTION:

The Odd Flowers brand is bright and unique with a vintage sensibility, and the identity design and photography reflect that personality by implementing bright colors, elements of the past, and a playful and approachable vibe.

These images will be used on the Odd Flowers website to create a portfolio that showcases Jess's work and allows future customers to learn more about her offerings.

 
 
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The Odd Flowers logo is whimsical, feminine and slightly nostalgic - much like Jess and the floral arrangements she creates.

 
 
 
 
 
 
 
 
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The photos are filled with the warm and bright colors that are central to the Odd Flowers brand and aesthetic.