Getting all the insider tips about how to build a wild and wonderful bouquet!
About the Project:
Odd Flowers is a floral design company focused on sourcing U.S. grown and fairly harvested flowers for creating arrangements for weddings, events and local businesses.
I worked with the founder Jess to define and create a brand and visual assets to be used for marketing the business and on the Odd Flowers website.
1. Define and develop a brand for Odd Flowers.
2. Create an aesthetic that reflects the uniqueness and passion of the business and what it offers.
3. Design a logo, brand collateral and photography to be used in marketing and outreach for Odd Flowers.
The Odd Flowers brand is bright and unique with a vintage sensibility, and the identity design and photography reflect that personality by implementing bright colors, elements of the past, and a playful and approachable vibe.
These images will be used on the Odd Flowers website to create a portfolio that showcases Jess's work and allows future customers to learn more about her offerings.