Odd Flowers Branding
A freelance project for a local client.
Ground-up brand development of a local up-and-coming floral design business.
About the Project:
Odd Flowers is a floral design company focused on sourcing U.S. grown and fairly harvested flowers for creating arrangements for weddings, events and local businesses.
I worked with the founder Jess to define and create a brand and visual assets to be used for marketing the business and on the Odd Flowers website.
1. Define and develop a brand for Odd Flowers.
2. Create an aesthetic that reflects the uniqueness and passion of the business and what it offers.
3. Design a logo, brand collateral and photography to be used in marketing and outreach for Odd Flowers.
DISCOVERING THE BRAND:
Based on the story of how Jess got her start and love of flowers, the name "Odd Flowers" comes from what was scrawled on the post it note stuck on the bucket of leftover flowers her employer would save for her to use with as she developed her eye for floral design. We wanted to capture the essence of that story, and her unique floral design style, in the brand.
We developed brand words, a color scheme and a style guide to inform the development of the logo, photography and any collateral.
The Odd Flowers brand is bright and unique with a vintage sensibility, and the identity design and photography reflect that personality by implementing bright colors, elements of the past, and a playful and approachable vibe.
The Odd Flowers logo is whimsical, feminine and slightly nostalgic - much like Jess and the floral arrangements she creates.
In addition to the branding, I produced a photoshoot to capture a library of images to be used on the Odd Flowers website to create a portfolio that showcases Jess's work and allows future customers to learn more about her offerings. The photos are filled with the warm and bright colors that are central to the Odd Flowers brand and aesthetic.