IN-HOUSE: AN INSTAGRAM CAMPAIGN 

STARBUCKS RESERVE SOCIAL

 
 
 

MY ROLE:

Concepting
Art Direction
Design/Production

THE FRAMEWORK:

An in-house social campaign for Starbucks Reserve.

IN A NUTSHELL:

I designed and art-directed a social media tapestry (set of posts and stories) for the Sun Dried Bolivia coffee.

 
 
 
 
3_Bolivia_Collage.jpg
 
 
 
 

About the Project

The goal for this social media tapestry (set of posts and stories) was to evoke a sense of escapism through the Sun-Dried Bolivia coffee. I worked with a copywriter to craft the story for this campaign, then brought it to life visually with design and photography.

 
 
 
 

Mood Board

 
Sun-Dried-Bolivia-Mood-Board.jpg
 
 
 
 
1_Bolivia_Oh-Wow.jpg
4_Bolivia_Infographic.jpg
 
 
 
5-1_Bolivia_Brew Methods.jpg
5-2_Bolivia_Brew Methods.jpg
5-3_Bolivia_Brew Methods.jpg
 
 
 
Post 6.gif
 
 
 
 

Click Through to See the Story!

 
IMG_3049.PNG
 
 
 

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