The Derschang Group
Photography for The Derschang Group
Vanilla lattes + Oddfellows cookies.
About the Project:
The Derschang Group is a Seattle restaurant group owned by Linda Derschang.
Her buzzy cafes are inspiring spaces designed for people to eat, drink and get together, celebrated for their simplicity, style and modern take on classic food.
1. Create an evergreen library of photography for each of the individual restaurants to showcase the unique space, brand and vibe.
2. Document seasonal and current offerings and happenings at each space, both for web and social media use.
This series of photoshoots captured the ever changing lineup of the restaurants' seasonal menus, as well as the unique individual personality and brand of each of the cafes and bars.
The photos were used to keep the restaurants' websites current and fresh and showcase their vibes on each of their respective social media channels, as well as for editorial features the restaurants acquired in magazines.