IN HOUSE: A COLLECTION OF PRINT AND DIGITAL PROJECTS
In House Design Work for Theo Chocolate
IN A NUTSHELL:
A collection of print and digital projects I worked on during my time on the creative team at Theo Chocolate.
Holiday Gift Guide | Culinary Brochure | Signage System for Retail | Social Media TemplateS
Holiday Gift Guide for
Web & Social
With the goal of increasing the visibility and sales of Theo's year-round classic products during the holiday season, I concepted and produced a digital holiday gift guide featuring a mix of classic and holiday products grouped by flavor with a festive visual style.
Theo Chocolate's culinary program offers bulk chocolate, cocoa powder, chocolate sauce and cocoa nibs to local restaurants and bakeries for use in their products. I designed this catalog to introduce the program, inspire prospective customers, and showcase the offerings in an appealing and approachable way.
Signage System for
the Retail Store
I worked with the retail and visual merchandising team to concept and produce a cohesive and elevated retail store experience, including determining signage needs, configuration strategy, materials, aesthetic direction and graphics.
Configuration Plan Sketches:
Initial Concepts for Three Directions:
Actual Designs in Store:
Recipe Cards for
Retail Promo Pieces
To create excitement around and increase sales of the Theo cookbook and baking products, the retail team needed something tangible customers could take with them from the Theo retail store. I designed these cards featuring two of the most popular recipes from the book.
In an effort to keep the visual aesthetic consistent on social channels, I created this asset library of branded templates that can be used when any type of message needs to be shared with the Theo followers.