IN HOUSE: A COLLECTION OF PRINT AND DIGITAL PROJECTS

Theo Chocolate

 
 
 

MY ROLE:

Graphic Design
Art Direction/Photography

THE FRAMEWORK:

In House Design Work for Theo Chocolate

IN A NUTSHELL:

A collection of print and digital projects I worked on during my time on the creative team at Theo Chocolate.

 
 

Holiday Gift Guide  |  Culinary Brochure  |  Signage System for Retail  |  Social Media TemplateS

 
 
Theo-Chocolate-Banner-Image_UPDATE.jpg
 
 
 

Holiday Gift Guide for
Web & Social

With the goal of increasing the visibility and sales of Theo's year-round classic products during the holiday season, I concepted and produced a digital holiday gift guide featuring a mix of classic and holiday products grouped by flavor with a festive visual style.

 
 
 
Holiday-Gift-Guide-Web-Social-2.jpg
Theo Holiday Gift Guide.gif
 
Holiday-Gift-Guide-Icons-3.jpg
 
Holiday-Gift-Guide-Pages.jpg
 
 
 

Culinary Brochure

Theo Chocolate's culinary program offers bulk chocolate, cocoa powder, chocolate sauce and cocoa nibs to local restaurants and bakeries for use in their products. I designed this catalog to introduce the program, inspire prospective customers, and showcase the offerings in an appealing and approachable way.

 
 
 
Culinary Style Guide Updated.jpg
Culinary-Brochure-Marble.jpg
 
 
 
 
 
 

Signage System for
the Retail Store

I worked with the retail and visual merchandising team to concept and produce a cohesive and elevated retail store experience, including determining signage needs, configuration strategy, materials, aesthetic direction and graphics.

 
 
 
 

Configuration Plan Sketches:

Theo-Signage-Sketches.jpg
 
 
 

Initial Concepts for Three Directions:

 
 

Actual Designs in Store:

Theo Retail Store Signage Confection Case.jpg
Caramel-Boxes.jpg
 
Theo Chocolate Beverage Cart.jpg
Theo Retail Store Signage Hanging Signs.jpg
 
Theo-Signage-Menu-Signs-2.jpg
 
Confection Menu
SIgnage.jpg
 
 
 

Recipe Cards for
Retail Promo Pieces

To create excitement around and increase sales of the Theo cookbook and baking products, the retail team needed something tangible customers could take with them from the Theo retail store. I designed these cards featuring two of the most popular recipes from the book.

 
 
 
Recipe Cards Blue Background.jpg
Recipe Cards in Store.jpg
 
 
 

In an effort to keep the visual aesthetic consistent on social channels, I created this asset library of branded templates that can be used when any type of message needs to be shared with the Theo followers.

Social Media
Template Library

 
 
 
 
 

NEXT PROJECT: PROSSER FARM >