HOLIDAY GIFT GUIDE
CAKE OFFERINGS PAGE
ABOUT THE PROJECT: CAKE LIFE EVERY DAY
Cake Life Every Day is a custom cake baking and decorating business creating delicious cakes that are thoughtful and unique, with a sense of fun, lots of color and the highest quality ingredients.
I worked with Kait, the owner, on focusing and defining the brand and its audience, as well as developing the visual direction and application of the brand identity and designing a website for her customers.
The Cake Life brand is friendly and welcoming, celebratory and bright, and modern and fresh. The Cake Life visual brand identity is represented by feminine colors (inspired by her apron collection), friendly typography (inspired by the typewriter she uses to get her recipes on paper and her hastily scrawled notes to herself while baking), hand drawn illustrations and bright and colorful photography. These assets helped create an informative and inspiring website where Cake Life followers and potential clients can go to see examples of Kait's work and learn about her offerings.
Because Kait's personality is so friendly and fun, I designed the Cake Life website experience to be warm and welcoming, filled with bright colors and lovely little moments to give users a sense of the feeling they'd have if they stepped into her sun drenched kitchen as she was pulling a warm cake out of the oven or cutting them a thick slice to enjoy with a cup of fresh coffee.