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Theo Chocolate Holiday Gift Guide

 
 
 
 
 
 
 
 
 
 
 
 
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Theo Chocolate Holiday Gift Guide

 

CLIENT:

Theo Chocolate

MY ROLE:

Design, Photography, Illustration

NUTSHELL: 🐿️

Created a digital holiday gift guide to feature on the Theo website and social channels.

 
 

thE PROJECT:

During the holiday season at Theo, it's easy to promote the speciality holiday items, but we wanted to find a fun way to increase the visibility and sales of Theo's year-round classic products during the holiday season as well. I proposed the idea for a holiday gift guide featuring a mix of holiday and year round products grouped by flavor with a festive visual style.

 
 
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GOALS:

Create a holiday gift guide for the Theo website with applications for social media channels

Showcase holiday and year round product in a fun and festive way

Use custom photography and illustrations unique to the project to make it feel special while still keeping the Theo brand voice

 
 

content for social media:

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Illustrations:

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ON THE BLOG:

The gift guide uses a series of cohesive photographs in a consistent style and adds variation with color and illustrations. The festive feeling was achieved by highlighting each of the flavor groups with complementary holiday props, festive colors, and illustrations.

This page was designed for the website, with clickable links to each of the individual products listed. The social media assets above were used to direct customers to the guide on the site as well as to the individual products.

 
 
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