odd flowers floral design flowers in vases

Case Study for SVC Capstone Project


Oiselle Running Apparel

Oiselle is a Seattle-based by women, for women athletic apparel company. 


I did a deep dive into their brand, values, business goals and target audiences to come up with a strategy for the redesign of their e-commerce site.

My goal was to building a site that reflects the power behind their brand while also expanding to a more inclusive audience and providing a content rich, meaningful resource to support women.



Brand Expansion

Art Direction

Web Design

odd flowers portrait with bouquet
odd flowers hand holding bouquet with flower arrangement
odd flowers logo design brand suite
odd flowers floral design business card
odd flowers tote bag with logo design
odd flowers floral arrangement