Case Study for SVC Capstone Project
Oiselle Running Apparel
Oiselle is a Seattle-based by women, for women athletic apparel company.
I did a deep dive into their brand, values, business goals and target audiences to come up with a strategy for the redesign of their e-commerce site.
My goal was to building a site that reflects the power behind their brand while also expanding to a more inclusive audience and providing a content rich, meaningful resource to support women.