Starbucks Reserve Social
Each new coffee sourced by Starbucks Reserve gets a chance to be highlighted in a tapestry on social media - a curated collection of posts that tell the story of the coffee and highlight its unique characteristics.
The goal for this social media tapestry (set of posts and stories) was to evoke a sense of escapism through the Sun-Dried Bolivia coffee. I worked with a copywriter to craft the story for this campaign, then brought it to life visually with design and photography.
The aesthetic of the posts was based on the colors and textures of Bolivia and the unique flavor profile of the coffee itself.